- Sean Samuels (Chief Strategist | R2D)
Road 2 Direction gives filmmakers, directors, and producers a platform to gain exposure in order to promote, market, and fundraise their work. Creators are able to post their films for peer review and build an active audience. It also serves as a social network to interact and collaborate with fellow industry professionals.
R2D Inc. is the leader in creating and deploying "Harmonious social community infrastructures of commerce.” They foster by their own user experience an interdependent relationship among Comsumers, Prosumers and Community partners.
Understanding the inner workings and benefits of integrated Brand Awareness, R2D explores the user experience form the perspective of the three types of participants: Consumers, Prosumers and Corporate Sponsors.
The Web 2.0 has evolved to allow individuals to truly have the power in proactively creating their entertainment experience. R2D acts as a specialty channel for our audience, screening highly creative shorts. With the vastness and unwavering growth of generalist user-generated video sites (eg. YouTube), niche communities that aggregate specific genres are not only be in demand but are necessary for allowing users to continually seek out desired content through effective means.
The community's success is built upon the created platform that provides film-makers with the tools enabling them to; post their films for peer review, build an active audience, network with other film-makers, and participate in corporate sponsored contests. This allows the filmmaker to earn money, expand their demo reel and have an outlet that will lead to larger exposure opportunities. Thus by acting as a distribution vehicle, R2D serves as a catalyst to assist filmmakers' dreams into fruition.
With the increasing number of people watching video online and the decreasing number of television viewership, advertising through the traditional medium of TV is extremely expensive and becoming less effective. Having identified the growing challenge confronting corporate-sponsors in the face of the social web 2.0 revolutions, R2D is creating win-win partnerships by integrating the needs of the viewers and sponsors into a harmonious social community infrastructure.